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ABOUT US

After nearly 30 years of watching and forwarding change in the marketing industry, Street Level Studio has evolved as new technologies and strategies have emerged. The days of Rubylith, T-squares, and type galleys are long gone, thankfully. Fortunately, today’s communication tactics allow us to provide a wider range of communication design and marketing strategy solutions for our clients.

We partner with our clients to help them reach their customers in a more meaningful way, and we believe that the best way to gain the trust and respect of your customers is to listen to their needs as well as expressing what you can offer. This two-way conversation fosters solid relationships and long-lasting loyalty.

At Street Level Studio, we don’t do sloppy. We take pride in our work and are committed to clean, captivating, high-quality work that meets our clients’ needs and exceeds their expectations. Whether it’s a single brochure for a local business or a comprehensive campaign for a national brand, our dedication is unmatched.

Click on a photo below to meet our team.

LET'S TALK!

250 Waukegan Ave.

Highwood, IL 60040

Every color tells a story, and each of the roughly ten million colors that are visible to the human eye conveys a message by producing a chemical reaction in our brains. These messages are often tied to emotional responses, personal memories, and cultural context. They can impact our perception—when you assume that a yellow car on a city street is a taxi—and they can cause us to act—when that same taxi stops at a red light.

So, what happens when we boost this communication by giving the colors names? By adding in language, can we craft these messages and reframe these perceptions?

If you’ve ever opened a package of crayons, purchased a lipstick, or perused paint chips, you’re familiar with color names that fall out of the standard ROY G. BIV spectrum. These names hold a great deal of power, first and foremost, the ability to offer a fuller description of a particular color.

Pantone, the authority on color trends, chooses one “Color of the Year” to express the visual spirit of the year and to predict future trends. According to Pantone [1], the 2015 color “embodies the satisfying richness of a fulfilling meal while its grounding red-brown roots emanate a sophisticated, natural earthiness… [It is]…an earthy shade with a bit of sophistication… A matte finish highlights [its] organic nature while adding a sheen conveys a completely different message of glamour and luxury.” That’s a big message for one color to convey. Pantone has chosen the name “Marsala” from a wine originating in Sicily to perfectly encapsulate this meaning.

However, the most descriptive name isn’t always the most beneficial. According to Help Scout [2] citing this study [3], “when subjects were asked to evaluate products with different color names…‘fancy’ names were preferred far more often. For example, mocha was found to be significantly more likeable than brown—despite the fact that the researchers showed subjects the same color!”
This may even extend to purchasing power; for example, “It has also been shown[4] that more unusual and unique color names can increase the intent to purchase. For instance, jelly beans with names such as razzmatazz were more likely to be chosen than jelly beans names such as lemon yellow.” Thus, with the right color name, marketers can affect product appeal and even user choice.

Lilac Dew
Grape Scott!
Deep Eggplant