QR codes have become a common tactic for marketers wishing to drive traffic to a website (or special landing page, video, Facebook page, etc.).

Interactive print could be a marketing tactic of the future as companies begin to use web-based applications to turn “dead printed pages into portals for digital content.”

According to Direct Marketing News writer David Eldridge, “It’s [marketing] an ongoing process made up of many discrete but valuable steps, each contributing to the greater cause.” Street Level Studio agrees.