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Why Street Level Studio Loves the Town it Calls Home: Part One

Written by Street Level Studio    29 Apr   
Category: 
Highwood
Human Interest

A Blissful Foodie Destination

Located about 25 miles north of Chicago, Highwood is a quaint little city, and we’re proud to call it home to Street Level Studio. Not only is Highwood full of great culture, people, and businesses—but also a five-minute walk can take you to a beautiful view of Lake Michigan.

While we love all of these things that surround our north shore “home,” there is one thing that our creative team can truly appreciate for a variety of reasons, and that’s great food. Food is what unites us for birthdays, holidays, and those special occasions when someone just wants to share his or her kitchen creations.

Fortunately for us, Highwood has some of the best restaurants just outside of Chicago. These restaurants are aimed to please diverse foodie palates too—you’ll find Italian, Mexican, French, Asian, Indian, Cuban, Fusion, and American cuisine all within walking distance from each other, and we love the variety! We seriously have the best of all worlds! We get to take pleasure in having incredible restaurants around us, and being in such close proximity to Chicago, a city with an abundance of restaurants, gives us all the foodie love one could ever ask for!

So with all this gastronomic delight filling the air, you can only imagine our excitement when we learned that the James Beard Foundation will be hosting its 2015 awards ceremony and reception at the beautiful Lyric Opera House in Chicago on May 4, 2015 — for the first year in its 25-year award history!

The James Beard Foundation is considered to be like the Oscars of the food industry. This national organization is based in New York City and they aim to educate, inspire, and honor America’s culinary community. This prestigious awards ceremony is a way to recognize the achievements and excellence of culinary professionals throughout the nation. We are just thrilled and honored that our neighboring city of Chicago has been chosen to host this highly regarded event! It’s such a great tribute to the dedicated chefs and restaurateurs around the nation, in large cities like Chicago, and in small towns like Highwood.

Click here to learn more about the James Beard Foundation, and if you ever find yourself in Highwood, be sure to check out one of the many fabulous food establishments this town has to offer!

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250 Waukegan Ave.

Highwood, IL 60040

Every color tells a story, and each of the roughly ten million colors that are visible to the human eye conveys a message by producing a chemical reaction in our brains. These messages are often tied to emotional responses, personal memories, and cultural context. They can impact our perception—when you assume that a yellow car on a city street is a taxi—and they can cause us to act—when that same taxi stops at a red light.

So, what happens when we boost this communication by giving the colors names? By adding in language, can we craft these messages and reframe these perceptions?

If you’ve ever opened a package of crayons, purchased a lipstick, or perused paint chips, you’re familiar with color names that fall out of the standard ROY G. BIV spectrum. These names hold a great deal of power, first and foremost, the ability to offer a fuller description of a particular color.

Pantone, the authority on color trends, chooses one “Color of the Year” to express the visual spirit of the year and to predict future trends. According to Pantone [1], the 2015 color “embodies the satisfying richness of a fulfilling meal while its grounding red-brown roots emanate a sophisticated, natural earthiness… [It is]…an earthy shade with a bit of sophistication… A matte finish highlights [its] organic nature while adding a sheen conveys a completely different message of glamour and luxury.” That’s a big message for one color to convey. Pantone has chosen the name “Marsala” from a wine originating in Sicily to perfectly encapsulate this meaning.

However, the most descriptive name isn’t always the most beneficial. According to Help Scout [2] citing this study [3], “when subjects were asked to evaluate products with different color names…‘fancy’ names were preferred far more often. For example, mocha was found to be significantly more likeable than brown—despite the fact that the researchers showed subjects the same color!”
This may even extend to purchasing power; for example, “It has also been shown[4] that more unusual and unique color names can increase the intent to purchase. For instance, jelly beans with names such as razzmatazz were more likely to be chosen than jelly beans names such as lemon yellow.” Thus, with the right color name, marketers can affect product appeal and even user choice.

Lilac Dew
Grape Scott!
Deep Eggplant