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Street Level Studio Designer Who Loves to Get Her Bake On

Written by Street Level Studio 11 Nov
Category:

Years ago, a quest to experiment with all-natural, homemade sweet treat recipes quickly grew into a bit of an obsession for Street Level Studio designer Jennie Dembowski. With the emergence of baking shows, blogs, and other forms of social media showcasing eye-catching confections gaining popularity in recent years, the beauty and mystery behind how to make different types of sweet treats fueled Jennie’s passion to another level.

Besides loving all things sweet, one of the biggest parts of what brings Jennie gratification in learning about pastry is sharing her bakes with family and friends. Check out her latest creations…cake pops, cookies, and cupcakes inspired by Street Level Studio’s logo and corporate colors!

When she’s not busy watching episodes of The Great British Bake Off on PBS or scanning YouTube for cake decorating and pastry tutorials, you’ll most likely find Jennie in her kitchen putting her skills (and patience) to the test by baking, decorating, and dreaming up what her next confections will be.

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Highwood, IL 60040

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Every color tells a story, and each of the roughly ten million colors that are visible to the human eye conveys a message by producing a chemical reaction in our brains. These messages are often tied to emotional responses, personal memories, and cultural context. They can impact our perception—when you assume that a yellow car on a city street is a taxi—and they can cause us to act—when that same taxi stops at a red light.

So, what happens when we boost this communication by giving the colors names? By adding in language, can we craft these messages and reframe these perceptions?

If you’ve ever opened a package of crayons, purchased a lipstick, or perused paint chips, you’re familiar with color names that fall out of the standard ROY G. BIV spectrum. These names hold a great deal of power, first and foremost, the ability to offer a fuller description of a particular color.

Pantone, the authority on color trends, chooses one “Color of the Year” to express the visual spirit of the year and to predict future trends. According to Pantone [1], the 2015 color “embodies the satisfying richness of a fulfilling meal while its grounding red-brown roots emanate a sophisticated, natural earthiness… [It is]…an earthy shade with a bit of sophistication… A matte finish highlights [its] organic nature while adding a sheen conveys a completely different message of glamour and luxury.” That’s a big message for one color to convey. Pantone has chosen the name “Marsala” from a wine originating in Sicily to perfectly encapsulate this meaning.

However, the most descriptive name isn’t always the most beneficial. According to Help Scout [2] citing this study [3], “when subjects were asked to evaluate products with different color names…‘fancy’ names were preferred far more often. For example, mocha was found to be significantly more likeable than brown—despite the fact that the researchers showed subjects the same color!” This may even extend to purchasing power; for example, “It has also been shown[4] that more unusual and unique color names can increase the intent to purchase. For instance, jelly beans with names such as razzmatazz were more likely to be chosen than jelly beans names such as lemon yellow.” Thus, with the right color name, marketers can affect product appeal and even user choice.

Lilac Dew

Grape Scott!

Deep Eggplant